Systems and methods for occupant authentication and trust using a blockchain are disclosed herein. The systems and methods can include receiving an occupant indicator and one or more occupant identifiers for an occupant in a vehicle. The one or more occupant identifiers can then be verified against identifying information stored in a blockchain ledger to authenticate the occupant. One or more occupant profile elements can then be collected for the occupant. Then, at least one of the one or more occupant identifiers and at least one of the one or more occupant profile elements can be recorded in the blockchain ledger.