A display apparatus includes a display panel including a plurality of pixels, and a driver which receives input image data, divides a border portion of the display panel into edge regions and corner regions, generates final image data by compensating the input image data such that luminances of the edge regions are increased by a first multiplicative factor and luminances of the corner regions are increased by a second multiplicative factor greater than the first multiplicative factor, and drives the display panel based on the final image data.