US Patent 11061977 Broadcasting system with integrated social networking

In one embodiment, a method includes receiving data associated with the user from a content rendering device associated with a user of an online social network, where the content rendering device receives signals from a broadcast service provider system, identifying personalized content items that are of interest to the user based at least on the received data associated with the user, sending the identified personalized content items to the content rendering device, where the identified personalized content items are used by the content rendering device to determine which content items to cache, ranking content objects in the online social network based at least on the identified personalized content items, sending one or more content objects that have higher ranks than the other content objects to the broadcast service provider system, where the one or more content objects are sent to the content rendering device by the broadcast service provider system.