Disclosed aspects relate to counter-fraud operation management. A counter-fraud operation may be executed using an initial set of parameter values for a set of parameters of the counter-fraud operation. A set of user counter-fraud activities of a user may be monitored corresponding to a user interface. A set of user feedback data may be captured to determine a feedback-driven set of parameter values for a set of parameters of the counter-fraud operation. The feedback-driven set of parameter values may be determined for the set of parameters of the counter-fraud operation. The counter-fraud operation using the feedback-driven set of parameter values may be executed.