An application code is executed to generate application web page code for an application web page. An application framework is invoked according to a script in the application code to support retrieval of feature codes from a Feature as a Service (FaaS) data store and content codes from a Content as a Service (CaaS) data store. A feature code of a feature is retrieved via a corresponding Representational State Transfer (REST)ful web service from the FaaS data store. The feature code is executed to generate feature presentation code that is incorporated into the application web page code. A content code is retrieved via a corresponding RESTful web service from the CaaS data store. The content code is executed to retrieve specific content for the feature from a content data store and incorporated with the feature presentation code. The application web page code is sent to a web browser for rendering.