Patent attributes
Integrated profile simulation techniques for dynamic content are disclosed. In some embodiments, integrated profile simulation for dynamic content includes providing an authoring tool for developing web content that varies based on a user context, and provides for the following: receiving a request to change from a first user profile to a second user profile without requirement for input of user credentials associated with the second user profile, and wherein the currently selected user profile is displayed; dynamically refreshing web content based on the second user profile; and displaying the dynamically refreshed web content.