Patent attributes
Notifying customers of available efficiencies via updates to electronic menus, personal notifications, etc. is described herein. As an example, a computing system can receive a first request indicating that an item that is offered for sale by a merchant that has been requested by a customer and can determine an efficiency associated with combining the first request with a second request from another customer. Such an efficiency, for example, can comprise sharing an item on a menu or preparing multiple items together instead of individually. The computing system can notify, in near real-time and based at least partly on determining the efficiency associated with combining the first request and the second request, at least the other customer about the efficiency. In some examples, the other customer can be notified via an update to the electronic menu, a personal notification to a user computing device, etc.