Patent attributes
A vehicle seat heater is provided in a vehicle seat. This vehicle seat heater includes a first heat generator, second heat generator, and controller. The first heat generator is disposed in a first area of the vehicle seat supporting an occupant. The second heat generator is disposed in a second area not being in contact with the occupant or being less pressed by the occupant than the first area is. The controller controls current application to the first heat generator in a manner such that a heating temperature zone of the first heat generator is a direct heat transfer temperature zone close to a body temperature of the occupant, and also controls current application to the second heat generator in a manner such that a heating temperature zone of the second heat generator is a radiation heat transfer temperature zone.