US Patent 11159767 Proactive in-call content recommendations for assistant systems

In one embodiment, a method includes establishing a video call between multiple client systems and determining user identifiers of users associated with the video call. Whether to provide content recommendations during the video call may then be determined based on a current context of that video call, and one or more content items to recommend may be selected based on the determined user identifiers. Finally, in response to determining to provide content recommendations during the video call, a first content recommendation with the selected content items may be sent to one or more of the client systems while maintaining the video call between those client systems.