US Patent 11164196 Techniques for lead scoring

The described features generally relate to improved methods, systems, and devices for techniques for lead scoring. A provider may identify leads (for example, potential customers) who are likely to purchase the products or services. By identifying which people are more or less likely to purchase the products or services, the provider may be able to more efficiently deploy resources and representatives to increase sales revenue for the products or services. The lead may be assigned a lead score, where the lead score may indicate a probability that the lead will purchase the good, product, or service.