US Patent 11165739 System and method for managing and displaying data messages

A method for displaying messages includes receiving, from a social network system, a plurality of messages, and filtering the plurality of messages into at least two filtered sets of messages based on a group where each of the at least two filtered sets of messages include a different subset of the plurality of messages. The method can include assigning each of the at least two filtered sets of messages to a column, triggering concurrent display of the at least two filtered sets of messages in the assigned column, and analyzing data related to an interaction of a user with at least one filtered set of messages from the at least two filtered messages.