US Patent 11169669 Onboarding via image procurement process

Onboarding via image procurement is described. In an example, an image of an item to be integrated into a forthcoming content item to be presented via an ecommerce channel associated with an ecommerce service provider is received. An inactive content item, including at least the image of the item, can be generated for the merchant. Responsive to determining that the merchant has claimed the inactive content item, (i) a state of the inactive content item can be modified to an active content item and (ii) the active content item can be caused to be presented via the ecommerce channel to enable the merchant to offer at least the item for sale.