Patent attributes
Methods (FIG. 900), systems and the like for determining which users have an interest in receiving media content and determining when to transmit the media content (i.e., which segment/portion of a media content to transmit) based on user characteristics that are related to the user's interest in the media content. Users/viewers are targeted/selected as candidates for receiving media content based on their interest in the event. Specific segments/portions of the event are identified that are of interest to the users/viewers, such that, real-time transmission (e.g., unicast, broadcast, multicast) of the event may be limited to only those segments/portions of the event that are of interest to the users/viewers.