US Patent 11176195 Inserting information into playing content

Example methods and systems for inserting information into playing content are described. In some example embodiments, the methods and systems may identify at a playback device, content by comparing a fingerprint of the real-time content to reference fingerprints, each of the reference fingerprints corresponding to different media, identify, at the playback device, a break in the real-time content playing via the playback device based on the identification of the real-time content, select an information segment to present during the break based on information captured by a location determination component, and insert the information segment into the real-time content playing via the playback device upon an occurrence of the break.