Modulated display AR tracking systems and methods include a display configured to transmit first image content, the image content comprising a first image content frame and a second image content frame and a device comprising an image sensor, a processor and a memory. The device identifies the first image content frame and the second image content frame by distinguishing at least one feature of the first image content frame. The device recognizes at least one tracking pattern embedded of the second image content frame and retrieves a graphical element based on the at least one tracking pattern of the second image content frame. The device displays augmented image content including the first image content frame and the graphical element.