Methods, systems, and devices, including computer programs encoded on computer storage media, for processing an electronic coupon link are provided. One of the methods includes: receiving, by a server, an electronic coupon link from a first user terminal; determining a first attribute of the electronic coupon link according to the electronic coupon link; determining, according to the first attribute, a storage pool corresponding to the first attribute from a plurality of storage pools; and storing the electronic coupon link in the storage pool corresponding to the first attribute, for a second user terminal to obtain the electronic coupon link in the storage pool. The storage pool may store one or more electronic coupon links.