A display apparatus that operates at high speed is provided. The display apparatus includes a display portion provided with a pixel, and the display portion has a function of displaying a first-color image and a second-color image. A first period in which first image data and first data are written to the pixel, a second period in which the first-color image corresponding to the first image data is displayed on the display portion, a third period in which second image data is generated in the pixel on the basis of the first image data and the first data, and a fourth period in which the second-color image corresponding to the second image data is displayed on the display portion are included.