Patent attributes
An example method involves (i) accessing a playlist defining a sequence of media content items including a first media content item and a second media content item; (ii) retrieving, from one or more server devices, first data representing the media content items of the received playlist, and using the retrieved first data to play out, via a client device, the media content items in accordance with the sequence defined by the playlist; (iii) accessing second data representing user activity related to the client device, and using the accessed second data as a basis to select a media content item from a plurality of media content items; and (iv) retrieving third data representing the selected media content item, and using the retrieved third data to play out, via the client device, the selected media content item in between playing out the first and second media content items.
