Patent attributes
Network-based probabilistic device linking techniques are described that link multiple devices associated with a common entity. In one example, log records are received from service providers including a device identifier and an IP address associated with a computing device that uses the service providers to access resources. The received log records are filtered and analyzed to identify connection frequencies between each device identifier and various IP addresses. Connection frequencies are scored and used to identify a subset of connections for computing linked devices belonging to a common entity, such as a single user, a household of users, users in a specific location, and so on. Linked devices are computed from the subset of selected connections and combined into linked device clusters. These linked device clusters can then be output so that market analysis can be performed on the linked device cluster rather than data pertaining to a single device.
