US Patent 11188601 Diversifying search results

Disclosed is a system comprising a computer-readable storage medium storing at least one program, and a computer-implemented method for generating search results. A data access module accesses search results data indicative of a plurality items and that is indicative of ranking values of the plurality of items. A controller module generates page data based on the search results data. The controller module selects a first item from the plurality of items. A diversification module accesses a first rule of the page data. The diversification module determines a deviance value and a reordering-cost value of a second item from the plurality of items. The controller module can select, based at least on a first combination of the deviance and the reordering-cost values of the second item, the second item for placement ahead of the first item on the page data.