Patent attributes
Some implementations provide a computer-implemented method that includes retrieving, from a customer relationship (CRM) database, data documenting exposures of healthcare professionals to information of healthcare products from more than one channels and at various time points; processing the retrieved data to model the exposure of each healthcare professional such that an effectiveness of each of the more than one channels for the particular healthcare professional is determined; retrieving, from a prescription database, data recording each healthcare professional prescribing healthcare products at various time points; longitudinally associating the processed data from the customer relationship database and the retrieved data from the prescription database such that a multi-channel CRM and prescription database is generated; and, determining a next healthcare professional to whom information of a particular healthcare product should be directed as well as a channel for the next healthcare professional to receive the information of the particular healthcare product.
