A method for operating a wind turbine, in particular at a location characterized by a cold climate is provided. The method includes, specifying an air density at a location of the wind turbine, setting a blade angle of an adjustable rotor blade based on an output power, torque and/or rotor speed. The method includes setting the blade angle as a function of a at pitch characteristic curve which specifies the blade angle as a function of the output power, the torque and/or the rotor speed and as a function of the air density. According to the pitch characteristic curve, the blade angle has a minimum as a function of the air density in a region of a reference density of an atmosphere at the location which is characterized by a cold climate.