Patent attributes
A data collection system includes a computer receiving commands from a user and connected to a website; a content management tool to operate on a global data layer associated with the website, the content management tool having a platform operating on a processor, the processor further operating an artificial intelligence engine; and a database in communication with the platform and processor; the processor to perform the steps of receive one or more actions associated with the user interaction with the website; store the one or more actions within the database; analyze the one or more actions via the artificial intelligence engine; and create a predictive model based on the one or more actions; the predictive model providing data for improvement of the website.