Patent attributes
Techniques are disclosed relating to emphasizing user interface elements for different users based on user attributes. In some embodiments, a system maintains a set of information (e.g., for a particular product) that includes multiple types of information. The system may access the same set of information for different user requests. The computing system may determine first and second subsets of the set of information based on attributes of the different users. The computing system may cause display of a first user interface on a device of the first user, where the first user interface shows only the first subset of information with a first element displayed using a first format. The computing system may cause display of a second user interface on a device of the second user, where the second user interface shows only the second subset of information with the first element displayed using a second format.