US Patent 11238494 Adapting content presentation based on mobile viewsheds

A method of managing use of a digital billboard. The method comprises determining, by an analysis application executing on a computer system, a plurality of mobile viewsheds for each of a plurality of mobile communication devices, where a mobile viewshed comprises a location, a speed, a direction of travel of the mobile communication device, accessing demographic and profile information of a subscriber associated with the device, determining an arcscore for each of the mobile viewsheds that intersect a static viewshed of the digital billboard based in part on the speed of the mobile viewshed and the angular alignment of the direction of travel of the mobile viewshed with an orientation of the static viewshed of the digital billboard, and rotating content presentation on the digital billboard at a rate determined in part based on the arcscores and based on the average traffic speed.