Patent attributes
Methods, apparatus, systems and articles of manufacture are disclosed to monitor streaming media content. An example apparatus to monitor streaming media content includes a flag detector to determine if a streaming media flag is asserted in a content of a watermark associated with a media exposure event, the media exposure event included in panel data from a panel meter, the panel meter to monitor a media presentation device via an audio output channel of the media presentation device. A data selector to, when the streaming media flag is asserted: discard the media exposure event associated with the streaming media flag from the panel data and select the media exposure event from network traffic reports to credit media presented by the media presentation device, the network traffic reports obtained from a meter that monitors network traffic to and from the media presentation device.