Patent attributes
A vehicle includes a puddle lamp control system configured to control a puddle lamp to display vehicle identification information, passenger information, advertisements, company logos, and other information on a ground surface proximate to the vehicle. The puddle lamp control system may communicate with a central server using high-speed wireless communication protocols such as Wi-Fi, Wi-max, or other protocols to select images and animations based on vehicle location and pedestrian activity nearby the vehicle. The system may also activate the vehicle puddle lamps based on vehicle sensor triggers associated with vehicle location, based on population and pedestrian density indicative of potential message viewers indicating when pedestrians are close enough to the vehicle to view the advertisement, and based on ridehail activity such as ridehail user information, and seat assignments. The messages and images may be customized using an interface device onboard the vehicle.
