Patent attributes
Methods, systems, and apparatus, including computer programs encoded on computer storage media, for providing related content on social networking platforms. One of the methods includes displaying multiple messages of a social networking platform, wherein each of the multiple messages of the social networking platform has an associated user-selectable user interface element; receiving, from a user, a first request for content related to a user-selected message, wherein the first request is submitted by selecting the associated user-selectable user interface element; in response to receiving the first request, processing the user's social network profile to obtain multiple user-related signals; processing the user-selected message to obtain multiple message-related signals; and obtaining, based on the multiple user-related and message-related signals, multiple terms and multiple relevant messages; and displaying, in a second client user interface, the multiple terms and the multiple relevant messages.