An automotive seat with headrest assembly includes a seatback, a headrest, and a pair of headrest supports adapted to support the headrest on the seatback, each of the headrest supports including a lower rod, an upper rod, and an absorption unit positioned between and interconnecting the lower rod and the upper rod, the absorption unit adapted to allow angular deflection of the upper rod relative to the lower rod when a bending force is applied to the upper and lower rods, and to hold the lower and upper rods in a deflected orientation when the bending force is removed from the upper and lower rods.