Disclosed is face tracking method and device. The method includes: acquiring an initial facial image in a to-be-tracked picture; performing binarization processing on the initial facial image according to a standard range of color parameter and an actual value of the color parameter of each pixel in the initial facial image, to obtain a binarized facial image; acquiring a position of a preset organ in the binarized facial image; and acquiring a position of a final facial image according to the position of the preset organ and a position of the initial facial image.