A system and method are provided for analyzing vehicle data. The method is executed by a device having a processor and includes obtaining a set of vehicle data via a data interface, the set of vehicle data comprising a plurality of location measurements and a corresponding plurality of speed measurements for a vehicle. The method also includes associating the plurality of location measurements and the plurality of speed measurements with a geographic area to generate a geographic map image. The method also includes applying an image processing technique to the map image to identify at least one path and analyzing the at least one path and data associated with the geographic area, to identify at least one driving pattern within the geographic area. The method also includes providing an indication of the at least one driving pattern to contribute to a risk assessment associated with a driver of the vehicle.