Patent attributes
Various examples are directed to systems and methods for serving content to a user. A content server may receive content from a submitting user. The content server may extract a first name entity from the content. The content server may generate configuration data for the content, where the configuration data comprises an association between the first name entity and at least one requesting user role that is to receive the first name entity in obfuscated form. The content server may receive a request for the content from a first requesting user having a first requesting user role and determine, using the configuration data, that the first requesting user is to receive the first name entity in obfuscated form. The content server may replace an instance of the first name entity at the content with a first obfuscated name entity to generate first obfuscated content and serve the first obfuscated content to the requesting user.