Patent attributes
Techniques for enabling a client device associated with an organization to render a custom emoji that is associated with a different organization. In some examples, a first user associated with a first organization can compose a message to a second user associated with a second organization, the message including a custom emoji specific to the first organization. A server computing device can receive the message and determine a resource identifier associated with the custom emoji of the first organization. The resource identifier can provide a location in a database at which the custom emoji is stored. The server computing device formats the message to include the resource identifier and sends the message to the second user. A computing device associated with the second user receives the message and accesses the custom emoji based in part on the resource identifier. The computing device then renders the message with the custom emoji for display to the second user.