A physical payment card includes hidden features (e.g., textual messages, graphics, emphasis features associated with conspicuous features of the payment card, or the like) undiscernible under only visible light, but discernable under ultraviolet light. A digital version of the physical card can be established on a user device. During setup, the user device can receive data regarding the hidden features that are associated with the physical card. Under a normal state, the user device can display the digital card without displaying the hidden features. However, upon activation (e.g., when the digital card is used, when the physical card is used, when the physical card is in sufficient proximity, or the like), the user device can display the hidden features on the digital card.