In an approach to cognitive retail facing, one or more computer processors receive data associated with a shelf facing of one or more products on display. Based, at least in part, on the received shelf facing data, the one or more computer processors determine whether the shelf facing matches a predetermined pattern. In response to determining the shelf facing does not match a predetermined pattern, the one or more computer processors generate one or more instructions to adjust the one or more products to match the predetermined pattern. The one or more computer processors transmit the generated one or more instructions to one or more autonomous robots.