US Patent 11300418 Customized trip grouping based on individualized user preferences

Provided are systems, methods, and media for building a prioritized group trip object to generate a social trip plan recommendation. An example method includes receiving a static trip grouping scheme object for a group of users. Generating an interactive customized scheme object (ICSO) for each user based, at least in part, on the received static trip grouping scheme object and on a set of user preferences of the user such that a plurality of ICSOs are generated for the group of users. Merging the plurality of ICSOs to generate a prioritized group trip ICSO. Generating a recommended trip plan for the group based, at least in part, on the prioritized group trip ICSO.