Patent attributes
Embodiments of the present disclosure disclose a method and apparatus for pushing information. An implementation of the method includes: receiving a network connection request sent by a TV terminal, the network connection request including an address related to the TV terminal; selecting, based on the address, a user identifier associated with the address in a candidate user identifier set; acquiring a search keyword searched by a user indicated by the selected user identifier within a target period; and selecting, based on the search keyword, to-be-pushed information in a preset to-be-pushed information set, and pushing the selected to-be-pushed information to the TV terminal. This embodiment improves the richness of the to-be-pushed information while improving the pertinence of information push.