Techniques for facilitating telemetry between a medical device and an external device are provided. In one example, a medical device includes a classification component and a communication component. The classification component is configured to determine a classification for data generated by the medical device. The classification component is also configured to determine an urgency level for an advertising data packet based on the classification for the data. The communication component is also configured to broadcast the advertising data packet for the medical device at a defined beaconing rate based on the urgency level for the advertising data packet.