A locating and identifying device for locating a vehicle includes a pole, a panel, and a coupling means. The panel is coupled to and extends from the pole proximate to a first end of the pole. The coupling means is coupled to a second end of the pole. The coupling means is configured to couple the pole to a vehicle, such as to the roof or to a roof rack, so that the pole extends upwardly from the vehicle to position the panel so that it is viewable to a user, enabling the user to locate and identify the vehicle.