Patent attributes
A method, apparatus, and computer program product are disclosed for improving merchant outreach campaigns by a promotion and marketing service. An example apparatus includes content harvest circuitry, segmentation circuitry, trigger detection circuitry, and campaign generation circuitry. The content harvesting circuitry may include hardware configured to retrieve electronic marketing information, business analytic data, and sales intelligence data. The segmentation circuitry may include hardware configured to determine merchant segmentation criteria, and to classify merchants into segments based on the merchant segmentation criteria. The trigger detection circuitry may include hardware configured to identify occurrence of a triggering event. The campaign generation circuitry may include hardware configured to design a merchant outreach campaign based on the sales intelligence data and, in response to identification of a triggering event by the triggering detection circuitry, to transmit merchant-specific correspondence in accordance with the merchant outreach campaign.
