Patent attributes
Systems and methods are provided for enabling in-video shopping functionality during presentation of live streaming video content. A system may initiate a video streaming support instance based on a request from a streamer device. The system may then send code to one or more client devices viewing a live video stream of the streamer device, where the code causes the client devices to present, in association with the live video stream, an interactive shopping overlay configured to listen for item information from the system. During the live video stream, in response to the system receiving an instruction from the streamer device to insert a product or other item into the interactive shopping overlay, the system may send information to the client devices that causes the interactive shopping overlay on each client device to present the specified item as a selectable item displayed over the live streaming video.
