A platform generates a current path of a venue attendee based on the venue attendee's recorded location data. The platform also generates a suggested path for the venue attendee from the venue attendee's location to the point of interest. The platform identifies a dissimilarity between the current path of the venue attendee and the suggested path for the venue attendee, and based on identification of this dissimilarity, sends an alert to a venue staff member who is near the venue attendee.