Patent attributes
Customization objects stored in a local database may be used to customize webpages and applications rendered in, or executed by a mobile application implemented by a mobile device (app). Upon authenticating the app, a service provider may determine whether any customization objects have been updated since a previous authentication of the app, and may update the mobile database with the updated customization objects. This way, the mobile device does not have to obtain customization objects from remote storage of the service provider each time a webpage is requested thereby reducing signaling overhead and decreasing webpage rendering time.