Patent attributes
Methods, apparatus, and processor-readable storage media for determining user retention values using machine learning and heuristic techniques are provided herein. An example computer-implemented method includes processing multiple forms of input data pertaining to interactions between a user and an enterprise; generating one or more user sentiment values from the processed input data by applying machine learning techniques to the processed input data; determining a user-specific estimate for the enterprise retaining the user, wherein determining the user-specific estimate comprises combining the one or more sentiment values with one or more storage system heuristics-based values derived from enterprise-related data; and outputting the user-specific estimate to at least one entity within the enterprise for use in connection with user-support actions.