Patent attributes
Systems and methods for promoting user engagement with messaging, such as advertising are presented. Specific marketing communications may be evaluated by measuring user responsiveness, such as the respective times at which advertising and other messages may be sent to a user and at which a user may respond, and using these measurements to determine a relative value of the advertising and other messages based on a time decay analytical approach. This approach may include sending an electronic communication to a user interface at a first time for display, sending an electronic message, such as an e-mail or text message to the user at a second time, sending a physical mailing to the user at a third time, receiving a user response at a fourth time, determining the time that elapsed between the fourth time and each of the first, second and third times, and assigning a relative value to each of these messaging events.
