US Patent 11363322 Optimization of encoding profiles for media streaming

Techniques described herein are directed toward creating one or more “dynamic profiles” for media (video) streaming in which an encoding bit rate (and optionally other profile settings) is optimized for particular content. More specifically, techniques involve performing one or more “probe” encodings of the particular content to determine an encoding bit rate (and optionally other profile settings) that results in an encoding having a quality value sufficiently near (within a threshold) a target quality value.