Techniques for dynamic application management are provided. For example, an apparatus comprises at least one processing platform configured to: execute a portion of an application program in a first virtual computing element, wherein the application program comprises at least one portion of marked code; receive a request for execution of the portion of marked code; determine, based at least in part on the portion of marked code, one or more cloud platforms on which to execute the portion of marked code; and cause the portion of marked code identified in the request to be executed on the one or more cloud platforms.