US Patent 11368435 Beacon cloud reputation service

A technique for determining the safety of the content of beacon transmissions. A user device extracts beacon identification information from a beacon transmission. The user device queries the beacon registry to obtain the targeted content. The user device provides the targeted content and beacon identification information to a validation service. The validation service evaluates the targeted content and the beacon identification information for safety. The validation service determines a score based on that evaluation and sends the score to the user device. The user device alerts the user or performs background actions such as suppression of transmission of beacon contextual data to other apps on user device based on the score.