Patent attributes
A control center includes a display screen for displaying different social media and social media analytics. The control center includes an enhanced notification device that operates independently and remotely from the display screen. A media controller receives a selection of a search term, selection of an analytic, and selection of a trigger event for the analytic. The control center obtains social media from different networks containing the search term and generates the selected analytic from the social media. The media controller activates the enhanced notification device when the trigger event is detected in the analytic. The activated notification device provides a different environmental attribute than the display screen that is more effective in gaining the attention of the control center operators.