Is a
Patent attributes
Patent Jurisdiction
Patent Number
Date of Patent
July 12, 2022
Patent Application Number
14245400
Date Filed
April 4, 2014
Patent Citations
Patent Citations Received
Patent Primary Examiner
In some embodiments, a set of user groups can be defined, with each group relating to a different webpage experience, user action, etc. Requests are assigned to one of the groups based on actual webpage presentation features and/or user actions. A group-specific model is generated for each group and translates user information to a preliminary result (e.g., a purchasing probability). A model combination includes a weighted combination of a set of available group-specific models. User information is processed using the model combination to generate a model result. The model result is evaluated to determine whether a requested webpage is to be customized in a particular manner and/or an opportunity is to be offered.
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